Social First
Want to stop the scroll?
We help clients navigate the fast-changing world of social first content.
We do this by crafting platform-specific stories that grab attention in the first few seconds, driving engagement, boosting click-through rates and - crucially - converting sales.
Whether it’s short-form videos, viral campaigns, or compelling narratives, we make content that sparks action.
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For brands who are relatively new to TikTok or any other social platform, it can feel like a challenge to try to break through.
In a world where authenticity is everything - and trying too hard just rings alarm bells - we can ensure that your TikTok content feels completely native.
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There’s nothing more important than personality when it comes to social.
Our videos give brands a great opportunity to show a more human face, and relax into content that connects with a wide audience.
We work closely with brands to develop a tone of voice in their socials that’s both representative of their overall ethos, but that also engages in an approachable, often more light-hearted way.
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Social platforms are all about open conversation - for better or worse.
That has advantages for brands who want to bring the energy of real-world moments to social content that really resonates.
Our social first videos are timely, sharable and authentic, sparking new thoughts and ideas and encouraging thoughtful interaction with your brand.
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Social users move on quickly, and it’s important to be able to keep up.
Our background in on-the-day news journalism means we can be trusted to turn around content from an event or activation super-fast, creating socially-native clips that stop the scroll but also maintain quality and brand messaging.